ˆontributing Authors Mark Organ, @markorgan ”ark ‰rgan, the founder and ˆE‰ of nfluitie, is driing the shift fro copany-centric arketing to adocate arketing nfluitie helps copa- nies obili‡e their custoer adocates, gener- ate leads, accelerate pipeline, and enable rapid access to their ideas ”ark first reolutioni‡ed Œ2Œ arketing as the founding ˆE‰ of Elo€ua, the world leader in arketing autoation soft- ware, which was ac€uired by ‰racle for —˜‹1 illion ’e has also sered as a go-to-arket consultant for oer a do‡en SaaS copanies in ƒorth Aerica and Asia Sean Jacobsohn,  @sjacobsohn Sean ™acobsohn is a partner at ƒorwest enture artners where he focuses on early-to-late- stage inestent opportunities in enterprise cloud copanies rior to becoing a ˆ, Sean spent 1š years as an enterprise cloud executie ’e sered as  of channel anageent at ˆornerstone ‰n eand as it grew fro —‹ illion to —‹œ illion in reenue, and  of sales and partner deelopent at žagežorks as it grew fro —š illion to —˜2 illion in reenue †hroughout his career, he has learned the alue and iportance of achieing productŸ arket fit žithout the correct productŸarket alignent, a cloud startup —any startup —will flounder 122122