Contributing Authors Mike Wolff, SVP, Commercial Sales, Salesforce @mike_wolf Mike Wolff leads sales efforts across North America for Salesforce’s small and midsize business teams. Mike joined Salesforce in 2002 and has held a number of leadership roles. He’s well regarded for hiring top talent, building a culture of coaching, operational excellence, consistently overachieving bookings, and cultivating customer success. Prior to joining Salesforce, he worked in sports marketing at the Air Force Academy and the University of California, Berkeley. Mike grew up in the Bay Area and holds a political science bachelor’s degree from University of California, Davis, and an MBA in marketing from the University of San Francisco. When he’s not focused on customer success and trying to “make every month,” he is most often spending time with his wife and two daughters, or rooting for one of his hometown Bay Area teams including the 49ers, Warriors, and Giants. Greg Poirier, CEO, CloudKettle @gregpoirier Greg Poirier is the president of CloudKettle, a Salesforce consulting partner that specializes in helping startups improve their lead and sales pipeline. Early in his career, Greg introduced digital marketing at a national cinema chain, rolling out its first social media campaigns, e-commerce strategies, mobile ticketing, and couponing initiatives. The first technology company Greg joined was Radian6 (later acquired by Salesforce), where he oversaw and grew the digital marketing team. He later joined TitanFile and then Livelenz, where his knack for creating efficiencies helped expand his role to chief operating officer. Greg mentors at the Volta Startup House and teaches on the subject of digital marketing and sales for startups.