Amanda Nelson, Content Marketing Specialist, Salesforce @amandalnelson Amanda Nelson is senior manager of AppExchange content and community at Salesforce. She has a content marketing and community management background, and has worked in account management for interactive and full service advertising agencies. Melinda Gonzalez, Principal, Melinda Gonzalez Advisors @RealMelindaG Melinda Gonzalez is a customer experience advisor, consultant, speaker, and author. As an early member of Salesforce’s corporate customer success team, she was part of a collective that defined and established the customer success management industry as it exists today. During her 10 years at Salesforce, she pioneered programs that institutionalized customer advocacy. She currently helps startups understand what it takes to create loyal customers and brand advocates, while increasing revenue through exceptional customer experiences. Melinda also develops strategies for companies to manage the customer funnel from adoption to retention through renewal and advocacy. Her philosophy is that creating remarkable customer experiences is both a science and an art. Based in San Francisco, she maintains a creative mind and learns about new cultures by traveling the world.