Contributing Authors Judy Loehr, General Partner, Cloud Apps Capital Partners @judyloehr Judy Loehr is a venture partner with Cloud Apps Capital Partners, a San Francisco-based firm focused on early-stage cloud business application companies. Judy has 15 years of operating experience in the cloud business application market and deep expertise in both SaaS and business freemium models. As one of the original Salesforce product managers, Judy owned all new products and helped develop and launch the Salesforce AppExchange. She then built out the first integrated marketing team, managed 20+ major marketing launches, and worked closely with the first generation of AppExchange partners. Upon leaving Salesforce, Judy became one of the world’s leading marketing consultants for cloud business application companies, applying her messaging, packaging, and product launch expertise to 30+ companies. Judy has a bachelor’s in economics from Occidental College. Mike Kreaden, Sr. Director, Startup Relations, Salesforce @mikekreaden Mike Kreaden has helped hundreds of startups get to market during his 14 years at Salesforce. Mike got his startup mojo flowing as a co-founder of Honeybee Software, a Canadian business software company that successfully IPO’d in 1998. He holds a bachelor’s degree in mechanical engineering from McGill University.