Contributing Authors Jason Lemkin, Founder, SaaStr @jasonlk Jason Lemkin is a 2x founder, 1x VC, 1x author (co-author of From Impossible to Inevitable), and constant SaaS enthusiast. He led or sourced the first VC investments in many leading enterprise/SaaS startups — now collectively worth more than $1 billion. Before SaaStr and VC investing, Jason co-founded EchoSign and NanoGram Devices, two successful startups selling to the enterprise. Jason has been called “The Godfather of SaaS” for the advice and mentorship he provides via his popular blog saastr.com. Elay Cohen, CEO, SalesHood @elaycohen Elay Cohen is the author of SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed and the co-founder of SalesHood, a software-as-a-service platform and community for sales professionals. Elay is the former senior vice president of sales productivity at Salesforce. Recognized as the company’s 2011 Top Executive, he ran the teams that executed sales training, onboarding, and deal support for thousands of salespeople. He also created the partner relationship management category. He lives with his family in San Francisco.