Building Building Building Building GGrereaaGGtt MMrereaaaarrttkk MMeting eting aarrkketing eting CCaammppCCaaaaignignmmppssaaignignss Composition forComposition for Your Y ourAudience Audience Here Hereare so arem eso idemeas ide onas composition on composition develop developmentm, uesningt, u asingn e-boo an e-book k as a casontent a content exam eplexam: ple: Audience Audience Interests: How Interests: How Audience Values: Audience Values: do they consume do they consume Values + Interests = Values + Interests = Who do they trust?Who do they trust? information?information? ApproachApproach PeersPeers VideoVideo Video of Video of customecustomer r storiestories s Thought leaThought leaders ders Blog postBlogs posts 10-question10-question intervie interview w blog post blog post with aw thoughith a thought t leadeler ader BrandBsrands E-booE-ksbooks Co-branCo-dberand e-dbeookd e- bwookith with a relevant organizatioa relevant organization n You caYoun m caixn a mndix maandtch ma thetch val theues val anuesd aanpprod aapprochesa chesto find to thefind s ecrethe st ecret sauce thsauce that youat you know k wnowill appeal to will appeal to your youraudie anudceie’sn acspire’s aationspirastion. s. Here’Hers a elook’s a lookat how at howthe for them ulforam plulaay spl outays for out the for S theales Sforalecesfor adcme ian dmin audienceaudience for a nfor AppE an AppExchanxcge hancamge pcamaignp:aign: Audience Audience Interests: How Interests: How Audience Values: Audience Values: do they consume do they consume Values + Interests = Values + Interests = Who do they trust?Who do they trust? information?information? ApproachApproach Peer Peer E-booE-ksbooks E-book featE-book featuring u2ring 5 25 Salesforce aSalesforce admins dmins tellingtelling their favorittheir favorite e app storieapp stories s Composition forComposition for Your Brand Your Brand The seThecon sedc asonpectd as pectof the of c theom positiocomposition developn developmentm proceent process is youss isr your budgetbu,d resoget, uresorcesu, rcesand, tiandme .ti Imf youe. If cayounn caot nenxotec uteexe ctheute ctheam paigcamnpaig at n at 100%10 b0ec%a ubsece aofus thee ofs ethe factorse fas,ctor yous, neeyoud nee to dre toasse ress.asse Herss.e ’Hers howe’s howto to take btaukdeget bu,d tigetme, ,ti amnde, resoand uresorcesu ircentos cinonsito cdonsieratioderna wtiohenn w deterhen determininmg ining how hoyouw ayopprou aapproch aanch e-abnook e-b, forook e, xforam eplexam: ple: 8585 8585