Chapter 7 Budget/Resources Time Approach Low Low Turn five top-perform - ing blog posts into five chapters of an e-book Low High Interview one thought leader and write an e-book on his or her five best practices High Low Select an industry- known guest author to write the e-book High High Interview 10 thought leaders and write an interactive, highly designed e-book based on their insights Bringing the Steps Together By breaking down these steps — knowing your audience, establishing a campaign theme, and developing your tactics, in addition to putting your audience at the center of everything you do — you’ll create the strongest and most effective campaign of your career. You’ll show your team how to practice and execute world-class marketing. You’ll empower and excite your audience to join you on your journey. Salesforce Campaigns When it comes to campaign management, tracking, and report - ing, Salesforce can help. Salesforce Campaigns helps you manage, track, and analyze your efforts so you can ensure you’re meeting your campaign goals, along with accessing relevant data for analysis, tracking campaign success by channel, and much more. Learn more about Salesforce Campaigns from the reference guide “Campaign Management Implementation Guide.” As you work on your marketing campaigns, make it impossible to ignore the impact of your business by creating and packaging innovative content, and having the time of your life while you do it. 8686