SaaS Startup Intro Guide

The SaaS Startup Guide Volume 1 & 2

Volume One Chapter 01 Chapter 02 Chapter 03 Subscription Economics: Do The Time The Climb: How reoccuring value changes everything How to Get to $10 Million Jason Lemkin SAASTR Tien Tzuo Aaron Ross Tien Tzuo CEO, ZUORA PREDICTABLE REVENUE CEO, ZUORA Chapter 04 Chapter 05 Chapter 06 Are you nice to have? Nailing your Go-to-Market Position Grow Revenue faster with Messaging alignment, Playbooks Jason Lemkin and Onboarding SAASTR Aaron Ross Judy Loehr Elay Cohen PREDICTABLE REVENUE CLOUD APP CEO, SALESHOOD

Volume One Chapter 07 Chapter 08 Chapter 09 Sales Distribution and Customer Experience and Success CRM and Content: Both Science and Art Two ingredients for early startup Segmentation Strategies success Mike Wolff Melinda Gonzalez Greg Poirier SVP, SALESFORCE MGCX ADVISORS CLOUDKETTLE Chapter 10 Chapter 11 Filling the Funnel with Tools of the Trade Content Marketing Amanda Nelson Greg Poirier SALESFORCE CLOUDKETTLE

Volume Two Chapter 01 Chapter 02 Chapter 03 Subscription Economics: Building a Multibillion-Dollar Measuring How reoccurring value changes everything Category Product/Product Fiction Tien Tzuo Mark Organ Sean Jacobson CEO, ZUORA INFLUITIVE NORWEST Chapter 04 Chapter 05 Chapter 06 Force Multipliers And Driving Customer Engagement CRM Benefits for Startups Managing Growth Adrian Rosenkranz David Priemer Greg Poirier SALESFORCE INFLUITIVE CLOUDKETTLE

Volume Two Chapter 07 Chapter 08 Chapter 09 Building Great Marketing How Social Selling has AppExchange: The Fastest Path to MVP Campaigns Transformed Sales Amanda Nelson Jill Rowley Mike Kreaden SALESFORCE STAGE TWO CAPITAL SALESFORCE