Volume One Chapter 07 Chapter 08 Chapter 09 Sales Distribution and Customer Experience and CRM and Content: Two ingredients for early startup Segmentation Strategies Success success Both Science and Art Mike Wolff Melinda Gonzalez Greg Poirier SVP, SALESFORCE MGCX ADVISORS CLOUDKETTLE Chapter 10 Chapter 11 Filling the Funnel with Tools of the Trade Content Marketing Amanda Nelson Greg Poirier SALESFORCE CLOUDKETTLE