Building Building Building Building GGrereaaGGtt MMrereaaaarrttkk MMeting eting aarrkketing eting CCaammppCCaaaaignignmmppssaaignignss RemeRmbemeermb, everythier, everything yonug dyoo uis d foro i syour for youraudienc audeienc. Youe . aYreou helpin are helping g them.the Yourm. Yproourdu proct duis ctbu iilts buforilt the form, the notm, thenot otherthe other way warouay ndarou. Yndou.r Your campcamaignp atheignm thee mmuste m custele bcreleateb rtheate suthecce sussc ceofs syo ofur yoaudur ieaudnceie annced and demodnestrmoantestr thateat thyoautr yoaudurie audnceie’sn bcue’ssine busssine casns, caandn, wandill, growillw, gro faswte r faster with yourwith your prod uproct.duct. Here’s an example of a campaign theme for the previously discussed Here’s an example of a campaign theme for the previously discussed SalesSaforlecesfor admce admin: in: FocuFocs onu helpings on helping the S theale sSforcealesforce admi andmi trunly tr uunlyderst understand and acroasscro everyss every department. department. From From sma llsm winall swin likes likebuilt built- - in reportsin reports and adnashboardd dashboards, tos ,lightning-rea to lightning-ready projedy project ct managementmanagement, to full, to HRfull s HRolu tions,solutions, we showwe show how ho appw s apps saves atheve dathey, daeveryy, everyday. dPlay.us, Pl wues, awded athedd #theawesom #awesome e to admito andmi. n. Campaign TimingCampaign Timing As wAse’ve w ele’vearn leedar, nyoured, youraudien audceien is cnote is, notand, sahondu sldho notuld bnote, on bee , one type typeof per ofs onpera.s onThisa. Thiswill liwkillely li kbelye a bkeey a lekeyarni lenagrni frongm fro yomur yoauudri aud-i - encee resence areserch.a rchYou.’ll Y ouun’llcover uncover different different types types of c uofsto cmusertosm uersisn g using your yoprourd prouct,d foruct e, xforam eplxame. Theple. receThe nrecet Sanlesforcet Salesforce adm iadmn examin eplexam is ple is just onejust ofone man of yman Salesforcey Salesforce AppE AppExchangexcha angeudien aucdesien. Acfteres. A afterll, whil all, e while adminsadm ainsre veryare veryimport imanportt, ananty, aSnaley sSforalecsefor cucesto cmustoer mcaern bcaenefin benefit t from froappm sapp. s. How Hodow you do dyouevelop develop a cam a paigncampaign for m forultiple multiple audie audnceies?n ceSims?ple Sim: ple: You dYooun ’td. oYn’t. Y ou focouu sfoc onu so onne aotn ea atitm ae .ti Ymoeu.r Ythreour ethre, foue,r , foufiver,, fivor e1, 0 or 10 audienaudceien groupsce groups each e getsach getsits o witns ocwamn pcaamignp,a orign the, orm thee, imn eor, diner or tdo er to effeceffetivelyctively target ta rgetand aanddd ressadd ressits c hitsallenge challenges. Eacs.h E camach pcamaignp agetigns gets its ownits otiwnme tifrmame efr amand lie anmd lielight melight before lbefore launcauhingnc hingthe n theext o nenxt oe. Thines . This estabelishesstablishes a camp a caaigmpn acigalenn cdaaler nthdaatr orgthata nizeorgasnize yours youreffort efforts in as wa in y a way that’sth bothat’s both intern internally aanlly d eaxternnd externally daigestilly digestible. Herblee. Her’s ane ’es xanam eplexam: ple: 8181 8181

Building Great Marketing Campaigns - Page 5 Building Great Marketing Campaigns Page 4 Page 6