Chapter 1 What’s your magic? How do you happily surprise your customers on a regular basis? I hope I’ve mapped out the fundamentals of subscription economics, but all of this, of course, is just the tip of the iceberg. In the next chapters, you’re going to learn the basics of SaaS sales and marketing: segmenta - tion and hub strategies, sales and marketing alignment, growth funnels, content marketing engines, and much more. All of this information is vitally important, but never lose sight of your north star — ARR. 2424