Volume One Chapter 07 Chapter 08 Chapter 09 Sales Distribution and Customer Experience and Success CRM and Content: Both Science and Art Two ingredients for early startup Segmentation Strategies success Mike Wolff Melinda Gonzalez Greg Poirier SVP, SALESFORCE MGCX ADVISORS CLOUDKETTLE Chapter 10 Chapter 11 Filling the Funnel with Tools of the Trade Content Marketing Amanda Nelson Greg Poirier SALESFORCE CLOUDKETTLE