Introduction By Leyla Seka When I began working at Salesforce nine years ago, my title was Director, AppStore. No one had really heard of apps, the iPhone was only four months old, and I was intrigued by the idea that apps should be purchased like books on Amazon — an idea my CEO, Marc Benio , pioneered. Within a year, the Apple App Store launched, Marc gave the app store trademark to Steve Jobs, my title became Director, AppExchange, and the greatest professional adventure of my life began. I witnessed the creation of the largest and most vibrant enterprise application ecosystem. I had the great fortune of watching the best entrepreneurs in the world innovate on our platform and change the world for our customers. This book is homage to you: the entrepreneur — the fearless innovator who runs toward the challenge with an open heart and takes all the risks. We built Salesforce with that same drive and spirit, and nothing delights me more than celebrating the community that makes our company so amazing. In this book you will hear the real stories of people just like you and me. People who worked hard, saw an opportunity, and took it. Luck always plays a role, but luck is everywhere if you’re looking at things w ith d nt perspectives. Here you will get practical lessons about how to run a SaaS company because . . . guess what? This isn’t your grandmother’s software company model. You will hear from the pioneers who created and continue to re-create this industry and about the challenges we face as individuals, companies, and an industry that has a great impact on the future of the world economy. On a personal note, many of the insights in this book resonated with me because of the focus on change. To be truly great in technology, one must learn to love and embrace change. In fact, your future life will likely revolve around creating change. Your job will be to break things 77