Chapter 2 Do the Time • You can advance the careers of many. Startups, if they are successful, are career accelerators for folks with smarts and chutzpah, but who maybe have imperfect or lean resumes. You can create great managers out of people thatmightnever have managed, and make highly successful salespeople out of raw enthusiasm who, without your startup,might never have found that opportunity. • You can experience a great journey. Startups, companies, and teams don’t last forever. They grow, one way or another, or they die. But you can make a great journey. You only get so many trips in life. Experiencing a great one is something everyone takes with them, forever. Wherever you are in your journey, one thing we’ve learned in both startups and Fortune 500 companies is that, risk-adjusted, it’s probably less lucrative to do a startup. And startups aren’t even any more nimble than the best teams in big corporations. But in a startup, it’s easier to make your world a better place and watch that transformation happen day by day. But don’t forget, to get there at all, you first have to do the time.