Building Building a Multia Multibillion-billion-DollaDr ollCategorar Category y They Theymore m ofteoren ofte fall nin f alovell in wloveith theirwith theirown proowndu proct duvisctio n,vi sandion, the andn thefigurn e figure out ao waut ay to wa selly to it sell. it. Why Whydon’t d monore’t m entrepreore entrepreneursn foeurcuss fo oncus d ionstin dcits tinusersct users and c anusdto cmuserstom, ers, the peoplethe people I’ve c aI’velle dc athelled un theder unservedersderve heroed heroes? Wells?, Wit tellak, esit t aa klotes ofa lot wor ofk work to doto it rightdo it .right I liter. aI literlly intervieally interviewed hunwedd hunredsd ofre dsupers of super advo adcatevosca anteds ma andr ma-r - keterkseter for ms fory In mfluy itiveInflu reseitivea reserch. aSrchom. eS oenmtrepree entrepreneursn deounrs’ td wanon’tt wan to het toar hear thingsthings that conflithat conflict withct withtheir theirvision vision. If you. If wa yount wa to ntbu toild bu a ciladtegory a category king, kiI ng, I encourenacourge yoageu to yo leu atove le yourave yourego aegot the a td theoor ,d pooutr ,on pu yourt on yourdete cdtiveete chtiveat, hat, and liandsten li wstenith wa begiith a nbeginer’ns nermin’sd. m Yinoud. c Yaounn cota nwnillot a w cillategory a category into beiinton gbei. ng. tegory by serving a very specific c You hYaoveu htoave dis tocover disc overand danevelopd develop a ca a category by serving a very specifi groupgroup of custo of cmustoersm werith s wa sith oluatio solnu thtioant fits their that fits their uniquueniq neeued nee. d. Now,N bacowk, bacto thek to fr theam efrwamorkew. Ifork yo. u’Ifre yo wu’illingre w illingto put to in put the in work the work, here , here are theare steps the steps you ca yonu t acake ton ta bke toegin begin buildbinuilg ad tringan as trforanmasfortivema etivempire em: pire: Step 1: Identify underserved heroes who will be Step 1: Identify underserved heroes who will be elevated by disruptive technology and trends.elevated by disruptive technology and trends. ThinkThi liknek a link ean athropologin anthropologist. Disstcover. Discover and stuandd ystu fridnyge fri cultngeu cultres uthresat that operaoperte oautets iodue ttheside ma thein mastreinamstre aamnd thanadt couldthat could be mass be massively ivelyeleva elevted ated by nebwy ntreewnd tres anndds danisrdu dptiveisruptive technolog technology. They . idTheea iisd enota is to not bet to on bet d ions di-s - ruptiveruptive technolog technology, buty r, abtherut ra btheret o bnet the on peopl the people whoe wwoulho wd oulmostd m beostnefi bet nefit from froit am ndit s aervend s theervem the withm aw tithailore a tadilore technology d technology solutiosolnu. tion. This Thiis ws hisa tw trhanat sfortranmasfortivema etivempire em pirecategory category crea torscrea torsdo: Idodentif: Idy entify underserveunderserved heroesd heroes, und,erst undanderst theirand theirsitua tionsitua itionn gre ina tgre detailat detail, develo, develop p fit their needs, and capitalizepit awlizehen w trehennd tres evolvends evolve into ain netow a new solutiosolnustio tons to fit their needs, and ca normanorl. mal. Let’s Ltetak’se taa khypothetie a hypothetical ecxalam eplexam tople s eeto hoseew hothisw prothisc espros cwesorsk ws. orks. Say yoSau’y reyo eu’xrecite edxc abiteoutd ab theout potentithe potential fora ld forron edsro inne cos inm pcoanmiespan. Yiesou . You can imacangi imane gisonme eso cmome pcaoniesmpa coulnies dcoul haved haa fleetve a fleetof thous of thousands andor eves orn even millionmsillion of dsro ofn esdro onenes daoney. Sdaomy. eoSonmeeo wnille n weedill n toeed m anto ageman aagell of a tholl ofs e those droneds.ro Therenes. There may bmae ay febew a h feunwd hreudn ddrerodn ed romanne amagersna ingers the in world the world toda y today (as of( asw ritingof writing this, therethis, there are 4 a5re0 on45 0L inonke LdInink)e. dInIf d)rones. If drones really re taallyke toaffk, e off, one daonye thereday there may mabe ytens be tensof thous of thousands anofd dros ofn edro manane managers. gerWiths. Withthe the potentipotential groawl groth ofw ththi ofs in thidustrs indy,ustr theyy, theywill n weeilld n teeecdhnology technology and servi and cservies ces a good entrepreneur knows that there ther’s e’s to doto their do theirjobs wjoellbs. wAtell this. A tpoint, this point, a good entrepreneur knows that a grea atgre opportunityat opportunity to provi to provide a solutionde a solution for those for those peopl people. e. 2727 2727