Chapter 9Chapter 9 AppExchange: The Fastest Path to AppExchange: The Fastest Path to MVPMVP By MiBy Mike Kreake dKerean den As oneAs oneof the of thefoun foundingd mingem mbemersb ofers the of theAppEx AppExchangche ange teamte, amMike, Mike has hwaorkes worked withd w hunith dhunreddsre ofd ss tartupsof startups and and indepenindependentd entsoft wasoftrewa venre dvenorsd overors over the theyea ryes toar shel top help themthe dmevelop, develop, pos itionposition, and, amndarket ma rkettheir their solutions solutions for for distridbistriutionbution withi within then theAppEx AppExchange.change. Underst Understandinanding g howho tow use to usethe theAppE AppExchaxcngeha ngeas a asdistin a distinct channelct channel to to reachreach the Sathelesforce Salesforce customer customer is key is keyto the to sucthec sucessc oef ss of the applicthe applicationatio annd athend ctheomp company aitself.ny itself. In thi Ins thichas pterchapter, , MikeMike lays loutays outan a appron approach aforch uforsin ugs theing AppExthe AppExchangche ange for cuforsto cumstoer mdierscovery discovery and arenacd rehingaching produ product/marketct/market fit fit for yourfor your AppEx AppExchangecha ngeapplic application,ation, and apotentind potentially youally r your serviceservice as a a wholes a whole. . AlmostAlmost everyo everyone inn e enterpriin enterprise softse wasoftrewa hreas hheasa rdhe aarbod uat bothue t the AppEAppExchanxcgeha norge perhor aperhps aevenps even use d useand AppEan AppExchangexcha ngeapp aaspp a as a SalesforceSalesforce custo cumstoer. mTheer. TheAppE AppExch xch angean mgear kmetplarkacetple iacs en oisw nmowor e more than than10 ye 10ars ye oldars aoldnd haansd thouhas sandthoussand of as ppofs alippstes dli sbtey dtho byu sthoandsus andsof of independentindependent softwa softrewa venred venors d(ISorsVs ).(IS CuVssto). Cumstoersm heraves hiansveta lleinsdt amlleord e more than than4 millio 4 millions appnss appands b aillionnd bsillion of dsollar of dsollar in reves innu revee hnuase bee hasn bee genner geatenerd ated by AppEby AppExchangexcha pngeartner pasrtner. By severy. By every measu mereasu, there , AppEthe AppExchanxcgeha isnge a is a successusfcceul smasfurl kmaetplrkacetple. ace. businessbusiness apps appsand aservind cservies clieske liDkoce uSDocign,uS igZn,uor a,Zu orQa,ui ckQBuooickkBs, ooks, CornerstonCornerstone, Xace,tl Xy,ac MtlayilChim, MailChimp, anpd, otherand others haves hbuaveilt buAppEilt AppExchanxcghe ange apps to taapps to take adkve anadtagevan tageof thi ofs i mthiports imanportt chanannt chelann forel d iforstri dbuistiotribun. tion. The kTheey to k eythe to s uthecce sssuc ofce thess of AppE the AppExchanxgechan is thgea ist it th’sa ntot it’ sju nsott a ju mast rak maet rket- - placeplace of ex terof enaxterl appsnal athatpps ithatntegr inategrte withate withSales Sforalecesfor, bucet ,a bu directoryt a directory of of apps appsbuilt bwuithilt wcoreith cSaoreles Saforlecesfor Plactfore Plmatfor tecmh nteologiechnologies thats ethncaat pencasulapte sulate 102102 102102

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