Founder Founder LessoLness fromsons from the S thealesforce Salesforce IncubIncubator ator investinmvestentm mentoney money is goo isd goo modn emy. oChooney. Choose wisseely w: iYsouely : are eYou nare eterinng intterino g into a long-tera long-term relmatio relnashiption thshipat requires that requires a lot of trusta lot of trust and c aonmd procommproise.mise. Gil Allouche, FoundeGil Allouche, Founder, Metadatar, Metadata A comAmo comn momisnta mikes thattake e thatntrepre entrepreneursn neeeursd n toee avoid tod avoid is buildiis bnuildig a nprodg a ucprodt inuc at s inilo a a sndilo laandunc lhiaunncg hiit ntoog it lat tooe. late. SalesSforalecesfor inspiresce inspires us to us thi tonk thi abonku at botheu tc theustomer customer first first and baunildd b everythiuild everything fronmg frothamt perthastpe perctivspee.c Btiveien. gB eia ncugs a c-us - tomer-firsttomer-first comp canomy pisann’ty jisusnt’ ta j usslogt aan slog foran us for— us we— sh waere s hoaurer our visionvi asniodn a aren dtra arens ptraarensnpta withrent owithur cus outomerr customers. In rets. Iunr nret, theyurn, helpthey uhelps us shape theshape the comp caompny, theany pro, thed uproct,d auncdt, our and fo ourcus fotocus fit tothe fit m theark met awrkeet’re w ine.’re in. Carter Carter Wigell, CEO, IdeatorWigell, CEO, Ideator It’s noIt’s secretno secret tha t thaa t maa joritymajority of stofartup stas rtups don’td oman’tk ema it.k eIt ’sit .criti It’sca critil toca havel to havea gam a eg amplane . plan. EntrepreneEntrepreneurs fauilr ws fhenail w theyhen theydon’ tdo haven’t havea pla na plwitanh with metricmsetric to su ntoder usntderands tawnhered w herethey theyneed n toeed c orrecto correct t their theirtrajector trajectory. They .w Theinn werins anreer sthe are one thes onewhos wundhoerst undanerstd and what wnheeat dns to eedbs to e achievebe achieved to get tod to get to the n the ext levelnext .level. Kris Moyse, Co-foundeKris Moyse, Co-founder, r, Proximity InsightProximity Insight ThereThere is a seis caret se notcret manotny ma entrepreneursny entrepreneurs like tlio ke to talk abtalkout ab —out it’ —s h itard’s !h 92%ard! 92%of st aofrtup stasrtup fail si nfa theil in firsthet first threethree years, ye aanrds, out and of out the of re themai renmingai n8%ing th 8%at sthucact eesudc, ceed, I wouI lwd oestiuldma estitema 99%te 99%have hhaadve dhaadys dwhenays when they theythin k think they’rethey’re goin ggoi to fnga ilto f. ail. 117117 117117