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Salesforce for Startups

Salesforce for Startups is a program designed to provide access to the Salesforce technology, tools, and expertise needed to become a customer- and community-focused company — and succeed. As a member, you gain access to a self-service website where you are able to discover products, track your progress, and inspire others by sharing your startup story with the Salesforce for Startups community.

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SaaS Guide Intro

Interactive Overview | Startup Guide | 2 pages
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SaaS Startup Intro Guide

Interactive Overview | Startup Guide | 4 pages
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Filling the Funnel with Content Marketing

By Amanda Nelson, Senior Director, Community Marketing at Salesforce
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Introduction

Flipbook āˆ™ 5 pages
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CRM and Content

By Greg Poirier, CEO, CloudKettle
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Customer Experience and Success

By Melinda Gonzalez, GVP Customer Success, WeWork
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Sales Distribution & Segmentation Strategies

By Mike Wolff, SVP, Global ISV Partners at Salesforce
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Tools of the Trade

By Greg Poirier, CEO, CloudKettle
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Grow Revenue Faster

By Elay Cohen, CEO & Co-Founder, SalesHood
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Nailing Your Go-to-Market Positioning

By Judy Loehr, Founder, Bayla Ventures
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Are You a Nice-to-Have?

By Jason Lemkin, Founder, SaaStr and Aaron Ross, Author, Predictable Revenue
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The Climb

By Tien Tzuo, Founder and CEO, @Zuora. Best Selling Author of "Subscribed"
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Do the Time

By Jason Lemkin, Founder, SaaStr and Aaron Ross, Author, Predictable Revenue
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Acknowledgments & Introduction

By Managing Director at Salesforce Incubator | Startup Advisor
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Subscription Economics

By Tien Tzuo, Founder and CEO, @Zuora. Best Selling Author of "Subscribed"
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Building a Multibillion-Dollar Category

Chapter 2
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Subscription Economics

Chapter 1
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Contributing Authors & About Salesforce for Startups

Flipbook āˆ™ 8 pages
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AppExchange

Chapter 9
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Afterword

Flipbook āˆ™ 10 pages
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Contributing Authors & About Salesforce for Startups

Flipbook āˆ™ 7 pages
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How Social Selling Has Transformed Sales

Chapter 8
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Building Great Marketing Campaigns

Chapted 7
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CRM Benefits for Startups

Chapter 6
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Driving Customer Engagement

Chapter 5
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Force Multipliers and Managing Growth

Chapter 4
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Measuring Product/Market Fit

Chapter 3
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