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Salesforce for Startups

Salesforce for Startups is a program designed to provide access to the Salesforce technology, tools, and expertise needed to become a customer- and community-focused company — and succeed. As a member, you gain access to a self-service website where you are able to discover products, track your progress, and inspire others by sharing your startup story with the Salesforce for Startups community.

103

SaaS Guide Intro

Interactive Overview | Startup Guide | 2 pages
33

SaaS Startup Intro Guide

Interactive Overview | Startup Guide | 4 pages
21

Filling the Funnel with Content Marketing

By Amanda Nelson, Senior Director, Community Marketing at Salesforce
19

Introduction

Flipbook āˆ™ 5 pages
27

CRM and Content

By Greg Poirier, CEO, CloudKettle
28

Customer Experience and Success

By Melinda Gonzalez, GVP Customer Success, WeWork
61

Sales Distribution & Segmentation Strategies

By Mike Wolff, SVP, Global ISV Partners at Salesforce
28

Tools of the Trade

By Greg Poirier, CEO, CloudKettle
32

Grow Revenue Faster

By Elay Cohen, CEO & Co-Founder, SalesHood
27

Nailing Your Go-to-Market Positioning

By Judy Loehr, Founder, Bayla Ventures
15

Are You a Nice-to-Have?

By Jason Lemkin, Founder, SaaStr and Aaron Ross, Author, Predictable Revenue
18

The Climb

By Tien Tzuo, Founder and CEO, @Zuora. Best Selling Author of "Subscribed"
24

Do the Time

By Jason Lemkin, Founder, SaaStr and Aaron Ross, Author, Predictable Revenue
9

Acknowledgments & Introduction

By Managing Director at Salesforce Incubator | Startup Advisor
49

Subscription Economics

By Tien Tzuo, Founder and CEO, @Zuora. Best Selling Author of "Subscribed"
50

Building a Multibillion-Dollar Category

Chapter 2
77

Subscription Economics

Chapter 1
4

Contributing Authors & About Salesforce for Startups

Flipbook āˆ™ 8 pages
19

AppExchange

Chapter 9
46

Afterword

Flipbook āˆ™ 10 pages
17

Contributing Authors & About Salesforce for Startups

Flipbook āˆ™ 7 pages
54

How Social Selling Has Transformed Sales

Chapter 8
33

Building Great Marketing Campaigns

Chapted 7
22

CRM Benefits for Startups

Chapter 6
136

Driving Customer Engagement

Chapter 5
18

Force Multipliers and Managing Growth

Chapter 4
55

Measuring Product/Market Fit

Chapter 3
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