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Salesforce for Startups

Salesforce for Startups is a program designed to provide access to the Salesforce technology, tools, and expertise needed to become a customer- and community-focused company — and succeed. As a member, you gain access to a self-service website where you are able to discover products, track your progress, and inspire others by sharing your startup story with the Salesforce for Startups community.

82

SaaS Guide Intro

Interactive Overview | Startup Guide | 2 pages
14

SaaS Startup Intro Guide

Interactive Overview | Startup Guide | 4 pages
9

Filling the Funnel with Content Marketing

By Amanda Nelson, Senior Director, Community Marketing at Salesforce
6

Introduction

Flipbook ∙ 5 pages
16

CRM and Content

By Greg Poirier, CEO, CloudKettle
19

Customer Experience and Success

By Melinda Gonzalez, GVP Customer Success, WeWork
51

Sales Distribution & Segmentation Strategies

By Mike Wolff, SVP, Global ISV Partners at Salesforce
17

Tools of the Trade

By Greg Poirier, CEO, CloudKettle
18

Grow Revenue Faster

By Elay Cohen, CEO & Co-Founder, SalesHood
14

Nailing Your Go-to-Market Positioning

By Judy Loehr, Founder, Bayla Ventures
7

Are You a Nice-to-Have?

By Jason Lemkin, Founder, SaaStr and Aaron Ross, Author, Predictable Revenue
16

The Climb

By Tien Tzuo, Founder and CEO, @Zuora. Best Selling Author of "Subscribed"
20

Do the Time

By Jason Lemkin, Founder, SaaStr and Aaron Ross, Author, Predictable Revenue
8

Acknowledgments & Introduction

By Managing Director at Salesforce Incubator | Startup Advisor
43

Subscription Economics

By Tien Tzuo, Founder and CEO, @Zuora. Best Selling Author of "Subscribed"
46

Building a Multibillion-Dollar Category

Chapter 2
76

Subscription Economics

Chapter 1
2

Contributing Authors & About Salesforce for Startups

Flipbook ∙ 8 pages
19

AppExchange

Chapter 9
43

Afterword

Flipbook ∙ 10 pages
12

Contributing Authors & About Salesforce for Startups

Flipbook ∙ 7 pages
47

How Social Selling Has Transformed Sales

Chapter 8
30

Building Great Marketing Campaigns

Chapted 7
20

CRM Benefits for Startups

Chapter 6
134

Driving Customer Engagement

Chapter 5
16

Force Multipliers and Managing Growth

Chapter 4
53

Measuring Product/Market Fit

Chapter 3
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